CHEAP FLOWERS
Captured against a pure white background, this hand-tied bouquet appears as a vibrant, rounded cloud of colour, each flower thoughtfully placed to create a harmonious whole. The design feels like a piece of Harold Wood brought indoors, ready to sit on a kitchen table near Gubbins Lane or in a cosy living room close to Harold Wood station. Prominent throughout the arrangement are bold bi-colour roses, whose petals transition smoothly from bright golden yellow at the centre to rich orange and subtly reddened edges, creating a warm, glowing effect reminiscent of early evening light. Framing and softening these roses, white daisy-style chrysanthemums open in simple, elegant circles, their bright lime-green centres adding a fresh, energising note to the composition. In between, clusters of small chrysanthemum heads in velvety magenta and fuchsia tones provide depth and texture, their compact petals surrounding yellow-green cores that echo the daisies and tie the palette together. Sprays of dark, glossy foliage weave throughout, giving the bouquet structure and a natural garden feel, like a carefully gathered selection from local Harold Wood gardens at the height of the season. At the bottom of the image, the stems are visible, neatly aligned, freshly cut and firmly bound, underscoring the skilled, professional floristry behind the apparently effortless beauty. The overall impression is one of joyful celebration with a touch of sophistication, perfectly suited for sending warm wishes, congratulations or heartfelt thanks across Harold Wood, whether for birthdays, new homes, promotions or simply to brighten someone's day.
BERRY BURST
£43.00
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There is a quiet, cultivated ease to this hand-tied bouquet, as if gathered from a suburban English cutting garden on a pale morning in Harold Wood. Prominent blush roses with soft, crowded petals form the heart of the arrangement; their powdery pinks mingle with wisps of pale lavender and creamy white fillers to create gentle tonal shifts across the bouquet. Broad, round eucalyptus leaves in dusty blue-green create cooling swathes that both frame and scent the composition, while the small, glossy white berries punctuate the piece with fresh points of light. Fine sprays of tiny white flowers-likely waxflower-inject an airy, textural note, and occasional deeper pink or burgundy accents add depth and an inviting warmth. Slender spikes rising at the edges lend movement, their vertical lines echoing local hedgerows and the informal plantings you might find around Oldchurch Lane. The stems are gathered and finished with a soft, cream ribbon, visible against an elegant, carved pale stone background that suggests a heritage mantlepiece or an antique console. Overlaid near the centre is a clean white frame with the words Florist Choice and the price 50, indicating a thoughtfully curated bouquet. The sensory language is deliberate: velvety rose petals, the cooling touch and scent of eucalyptus, the slight prick of textured greens. This arrangement is designed to comfort and uplift-perfect as a welcome-home gift, a subdued anniversary bouquet, or simply to mark the changing seasons with locally sourced flowers available for delivery across Harold Wood and nearby Romford.
FLORIST CHOICE £50
£50.00
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I arranged this bouquet to marry a poised, classic sensibility with a fresh, friendly exuberance - a combination that suits the changing light along Harold Wood High Street on a crisp morning. The dominant notes are vivid magenta-pink Gerbera daisies, each sporting densely packed, almost fuchsia petals that radiate from a darker, intricate central disc and seem to beam positivity outward. Interspersed are creamy white roses, their layered petals tightly forming elegant, almost regal cups; their soft scent is suggested rather than overpowering, a clean, green-rose fragrance that feels like a breath of spring. Echoing the daisies' palette, clusters of deep purple Alstroemeria (Peruvian lilies) add exotic patterning: trumpet-shaped blooms with delicate streaks and speckles that catch the eye when you change your vantage point. Lush, glossy foliage - both broad-leaved and narrow, spear-like leaves - frames every flower, providing structure, depth, and a play of shadow that enhances the bouquet's round, generous volume. The composition sits crisply against a pure white background with a subtle hint of a clear glass vase at the base, which anchors the arrangement without stealing focus from the blooms. This arrangement feels like morning light in Harold Wood: refreshing, uplifting, and quietly elegant. As a local florist at Florist Harold Wood I find it perfect for cheering a friend, celebrating small victories, or bringing contemporary warmth to a dining table; it's frequently chosen for thoughtful deliveries across Harold Wood, Romford and neighbouring communities.
MESMERIZING HARMONY
£49.00
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A charming mum-to-be bouquet stands out crisply against a pure white background, the kind of arrangement you might see ready for delivery from a Harold Wood florist on a bright morning. The flowers form a rounded, hand-tied shape dominated by bold fuchsia gerbera daisies, each bloom with a dark, velvety centre encircled by layers of vivid petals. Nestled among them are soft pink roses in different stages of opening: some still cupped and shy, others unfolding in spirals that catch the light along their petal edges. Between the larger blooms, you can see sprays of tiny purple filler flowers adding hazy, cloud-like accents, while mixed greenery - slender leaves and plumper, shiny foliage - weaves in and out, giving depth, structure and a fresh garden scent. The florist has wrapped the stems in several layers of pastel and brighter pink tissue paper, with an outer layer of glossy, transparent cellophane that crinkles slightly and reflects nearby light, reinforcing the feeling of a carefully prepared gift. In front of the bouquet's base, a small round foil balloon in a rich fuchsia shade is dotted with playful white spots. Across its centre, the message "Mum to Be!" appears in flowing white script, and between the words sits a sweet heart motif: a pink outline holding a smaller white heart, quietly emphasising love and new beginnings. The overall mood is joyful yet tender, ideal for a baby shower gathering off Gubbins Lane, a maternity celebration at home, or a surprise doorstep delivery in Harold Wood to honour an expectant mother.
MUM TO BE
£60.00
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This pristine white bouquet combines classic floristry and the soft moods of an East London morning in Harold Wood. A generous cluster of crisp white chrysanthemum blooms dominates the scene, each daisy-like head revealing many narrow petals around a warm yellow centre that lends a subtle cheerfulness to the composition. Threaded among those round heads are elongated, pale green-yellow lily buds-some faintly striped-that stand poised to open, introducing an elegant verticality and the suggestion of unfolding stories. Wisps of baby's breath (Gypsophila) are woven throughout like miniature clouds, their tiny white flowers adding an airy softness that contrasts with the deep, glossy foliage beneath. The bouquet is hand-gathered and wrapped with tactile attention: an inner layer of natural brown kraft paper gives a rustic, honest texture while an outer sheen of clear cellophane protects the stems and lets the pure whites shine. The base is neatly tied so the arrangement can stand upright for presentation or easy transport. Imagining this on a counter at Florist Harold Wood near Harold Wood station or delivered to a table in a quiet Gidea Park flat, the scent would be clean and green with a faint floral sweetness. The overall impression is calm purity - suitable for celebration, new beginnings, or a respectful sympathy gift - and speaks of an experienced florist's care for composition, texture, and the small comforts flowers bring to our neighbourhood.
PURE ELEGANCE
£65.00
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A lush, dome-shaped bouquet in a white cube box appears almost to glow against a pure white backdrop, its colours arranged with the practiced eye of a florist who understands both harmony and contrast. Large, golden-yellow chrysanthemums form plush cushions of petals, surrounded by clusters of yellow spray roses, some tightly closed and others just starting to unfurl, giving the impression of movement and life. Between these, cool white chrysanthemum daisies with bright green centres and fuller white mums add clarity and a clean, fresh brightness, like morning light over Harold Wood's tree-lined streets. Scattered throughout the design, fuchsia and magenta chrysanthemums bring depth and drama, some shaded with paler pinks that soften the overall palette while still keeping it lively. Here and there, delicate pink and yellow rosebuds peek out, their smooth petals a contrast to the frill of the mums, suggesting tenderness and new beginnings. A generous collar of deep green foliage encircles and weaves through the blooms, the leaves glossy and structured, anchoring the arrangement with a natural, garden-inspired base reminiscent of walks through Paines Brook or Pages Wood. The white cube box that holds the flowers is simple and contemporary, its crisp lines highlighting the rounded fullness above and making the bouquet feel like a modern gift, ready for delivery to a doorstep off Ardleigh Green Road. Every element-colour, texture, and balance-conveys a sense of joyful celebration, ideal for sending warm wishes or brightening a room in Harold Wood with a burst of floral cheer.
SPARKLING EYES
£50.00
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A lush, rounded bouquet of chrysanthemums in white, cream, and bright lime green fills the centre of the image, set cleanly against a stark white background so that every flower appears almost luminous. Large-headed chrysanthemums in shades of white and soft buttery cream create the main body of the arrangement, their petals layered and slightly curled, giving a plush, cushion-like texture. Between them, smaller white spray chrysanthemums with daisy-shaped faces create a delicate cloud of petals, softening the overall look and giving the bouquet a light, airy feel. Punctuating this calm palette are clusters of vivid lime green pompon chrysanthemums, their compact, spherical blooms adding a modern, energetic accent that immediately draws the eye. Dark green leaves and stems weave discreetly beneath the flowers, suggesting the natural fullness of a garden border, similar to the neat, well-tended greenery you might see along residential streets around Harold Wood. At the base, a bright lime green satin ribbon wraps the stems in a smooth, glossy band, finished with a generous, looped bow that echoes the happy, fresh green tones above and gives the bouquet a polished, gift-ready feel. The lighting is even and bright, highlighting the contrast between the crisp whites and zingy greens, creating a sense of clarity and calm. This arrangement feels serene yet optimistic, perfectly suited for marking new beginnings, sending a gentle "thinking of you" message, or brightening a living room in Harold Wood with a clean, contemporary touch inspired by nature.
LIME ZEST
£50.00
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