Florist Harold Wood Privacy Policy

Scope of This Privacy Policy

This Privacy Policy describes how Florist Harold Wood collects, uses, stores, and protects your personal information. It applies to all customers placing orders with Florist Harold Wood in Harold Wood and its surrounding districts. By placing an order or interacting with our services, you acknowledge that you have read and understood this policy and consent to the practices described herein.

What Personal Data We Collect

Florist Harold Wood collects certain personal data when you interact with us, particularly when placing orders for our products and services. The types of data we may collect include:

• Contact Information: Such as your name, address, delivery address, telephone number, and any other details required for order processing and delivery.
• Order Details: Information about the products you purchase, recipient names and addresses, personalized card messages, and delivery preferences.
• Payment Information: While we may receive payment confirmations from payment processors, we do not store your credit or debit card details on our servers. Payment processing is handled securely by third-party providers.
• Communications: Records of communications with you, such as emails, order instructions, and customer support exchanges.
• Website Usage Data: Data such as IP addresses, browser types, dates and times of visits, and website navigation patterns. This information may be gathered automatically through analytics tools for service improvement and security purposes.

Lawful Basis for Processing Your Data

Under the General Data Protection Regulation (GDPR), we must have a lawful basis to process your personal data. Florist Harold Wood relies on the following lawful bases:

• Contractual Necessity: Most personal data we collect is necessary for fulfilling our contract with you—for example, to process and deliver your order.
• Legitimate Interests: We may process certain data to improve our services, ensure security, or prevent fraud, provided such interests do not override your fundamental rights.
• Legal Obligations: We may be required to keep records or share data to comply with applicable laws and regulations.
• Consent: In some circumstances, we may ask for your explicit consent to use your data, such as sending marketing materials. You can withdraw your consent at any time.

How We Use Your Data

Florist Harold Wood uses your personal data for the following purposes:

• Processing and fulfilling your orders, including arranging delivery of flowers and gifts.
• Providing customer support, resolving issues, and managing your relationship with us.
• Improving our products, services, and website functionality.
• Complying with legal and regulatory requirements.
• If permitted, sending you updates or promotional communications about our offerings (with the option to opt-out at any time).

Data Processors and Third Parties

We may engage third-party service providers (data processors) to facilitate our business operations. These may include payment processors, delivery services, technical support, and website analytics providers. When we share your data with such processors, it is solely to the extent necessary for them to perform their services on our behalf, and always under obligations to maintain data confidentiality and security in compliance with GDPR.

Florist Harold Wood does not sell, rent, or otherwise disclose your personal data to unrelated third parties for their marketing purposes.

Data Retention

Your personal information will be maintained only for as long as necessary to fulfill the purposes for which it was collected. Specifically:

• Order data and related communications are typically retained for up to 7 years, in line with legal and tax record-keeping obligations.
• Contact information used for marketing will be kept until you opt-out or withdraw your consent.
• Website analytics data may be retained for shorter periods, as necessary for service improvement and security.

Once retention periods end, data is securely deleted or anonymized.

Your Rights Under GDPR

If you are an individual located within the UK or European Economic Area (EEA), you have various rights in relation to your personal data, including:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right of Rectification: You can ask us to correct inaccurate or incomplete data.
• Right to Erasure: You may request the deletion of your personal data, subject to legal or contractual limitations.
• Right to Restrict Processing: You may request we limit the processing of your information in certain circumstances.
• Right to Data Portability: You can request your personal data in a structured, commonly-used, and machine-readable format.
• Right to Object: You may object to processing based on legitimate interests or direct marketing at any time.
• Right to Withdraw Consent: When processing is based on consent, you may withdraw it at any time without affecting lawfulness of prior processing.

To exercise any of these rights, or if you have questions about this policy or how Florist Harold Wood manages your data, please contact us using our website contact form or postal address. Please note that we may require proof of identity to address certain requests and will respond within the timeframes set forth by applicable law.

Data Security

Florist Harold Wood implements suitable measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include secure servers, encryption, internal access controls, employee training, and regular security reviews.

International Data Transfers

Your data is generally stored and processed within the United Kingdom. Should it ever be necessary to transfer your data outside the UK or EEA, we will ensure robust safeguards are in place, such as approved contractual clauses or certified frameworks, to ensure your data continues to be protected.

Policy Updates

Florist Harold Wood may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated policy will be published on our website with the revised date. We encourage you to review this policy regularly to stay informed about how we protect your information.

Contact Florist Harold Wood

If you have questions, feedback, or concerns regarding this Privacy Policy or your data rights at Florist Harold Wood, please reach out using the website contact form or our postal address. We are committed to addressing any issues promptly.